Kick Rocks is an initiative to get students outside. During the first semester of my junior year, me and a small group of 4 curated a brand for good. We found that many students didn’t know the simple act of going outside strengthens mental capacities, increases focus, and reduces stress and anxiety. Since mental health is such a common concern among college students, we wanted to present an easy solution to a complex problem. Part of our motivation to get students outside was from our “If You Can Do It Inside, You Can Do It Outside” creative marketing campaign, where we introduced traditional indoor activities outside to create a sense of community through humor.